Reading news online is becoming a regular American past time. Research shows that internet news readership is on the rise among consumers of all ages, and 75 percent of online Americans look for news on the web.

Other figures suggest that up to 78 percent of Americans look for news online and 21 percent of social users are “News Junkies,” constantly looking for breaking information on the web.

Frequent Updates, Dynamic Content

News constantly develops, so content on your site can be regularly updated. This is good for search engine optimization, especially since major search engines have web indexing systems that make frequent updates – like Google Caffeine.

Plus, the continuous nature of news allows for consistent coverage of ongoing stories (and ongoing stories are the ones most frequently shared on the web). News content marketing brings your online audience back to your site to follow the latest developments and establishes your brand as a thought leader.

Ideal Content for Email Newsletters

News headlines can enhance email marketing campaigns. Twelve percent of Americans turn to their inboxes to stay on top of the latest news, so marketing emails that offer industry-relevant headlines can stand out as valuable messages in inboxes. When this news is branded by your business, recipients will regard you as a thought leader.